Egg donates £25,000


Over £25,000 has been given to charity from profits made by sales of The Real Easter Egg in 2011.

The egg was produced by us last year and is the UK’s first ever Easter egg to mention Jesus and tell the Easter story on the box. It was supported by church leaders including the Archbishop of York.

Part of the pledge made we made last year was to make real the Easter themes of hope and new life by donating profits from the egg to charitable causes.

We are thrilled to be able to donate over £21,000 to Traidcraft Exchange and over £4,000 to Baby Lifeline. In addition to this, we paid a fee to The Fairtrade Foundation to support their work, including its education programme.

Our farmers received a guaranteed price for their cocoa and sugar as well as a Fairtrade Premium of $60 a tonne to invest in their community’s wellbeing.

2012 campaign and sales

With over 80 million eggs sold in the UK every year, we have a long way to go in our campaign to make The Real Easter Egg the gift of choice by the faith and wider community.

Next Easter we hope everyone will look out for The Real Easter Egg. Buying this egg is a way of reclaiming the festival and a way of communicating key aspects of the Christian faith in an attractive yummy gift.

Ordering 2012

Last Easter supplies of The Real Easter Eggs ran out a month before Easter.

The number of eggs has been dramatically increased for 2012 but churches, schools and Cathedral shops are being asked to make bulk orders by mid February 2012 to avoid disappointment. Details will be sent to those who receive our newsletter shortly. To signup click here.

Pictured above:Dougie Watt and David Marshall from the Meaningful Chocolate Company hand over a cheque for £21,497.20 to Liza Stevens-Traidcrafts Head of Program Funding & Evaluation and Paul Chandler – Chief Executive of Traidcraft.

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