Charities Revealed

Making a big chunk of difference

The charities and communities that will benefit from the sale of The Real Easter Egg have been revealed.

Keeping true to the religious meaning of Easter, the egg gives profits to charitable projects that symbolise the themes of hope and new life– buying everything from medical equipment for new mums in the UK to chickens for farmers in Africa. It also creates jobs here in the UK and aboard.


The recommended retail price of the egg is £3.99. 30p from each egg will be donated to Traidcraft Exchange and a further 10% from profits will go to Baby Lifeline.

Traidcraft Exchange is a development charity which helps small-scale farmers and producers gain the confidence, knowledge and opportunities to work together effectively, find markets for their products, and trade successfully – resulting directly in increased incomes and improved livelihoods. It also lobbies and campaigns for trade policies and practices that help – rather than harm – people in the developing world, and encourage those who feel powerless to speak up for their rights.

Baby Lifeline supports new mothers and new-born babies in the UK. It supplies hospitals with life-saving equipment such as incubators and helps to give specialist training to doctors and midwives.

Judy Ledger, from Baby Lifeline Charity, said: “The money the egg donates will go to support the care of thousands of pregnant women and new-born babies in the UK, helping to supply maternity and special care baby units with vital equipment ranging from hand held fetal dopplers (which detect the unborn baby’s heart rate) to incubators, scanners and other monitoring equipment to care for mothers to be and their unborn and newborn babies. It will also support specialist and cutting edge training to maternity health care professionals to ensure best practice and the best care for our mothers and babies. We think this is a wonderful idea, which also has great synergy for the start of new life.”

Jane Riley, from Traidcraft, said: “We are delighted to be involved with the Real Easter Egg-It is such an exciting venture and the benefits to people in the developing world will literally transform lives.“

Trade not just aid

The company behind The Real Easter Egg also pays fees to the Fairtrade Foundation a percentage of which contributes to the Fairtrade Premium. This sum of money is paid directly to growers allowing them to invest in community projects that they chose everything from buying chickens to developing fresh water supplies.

In the UK hundreds of families will benefit as we employ people to mould the eggs, deal with orders and deliver to churches, schools and stores.

David Marshall, from the team behind the Real Easter Egg, said “We believe this level of donation makes the Real Easter Egg one of the most generous products in the UK. The increased sales of Fairtrade cocoa and sugar and the employment we are creating here in the UK is great news for everyone.”

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